February 2017

The Top 10 Myths About Fundraising Part 1b

Last article, I spoke of Direct mail. Here is the next modality that I mentioned — Special Events. Special Events are quite often seen as a gateway for donors. I like to manage the expectations of Special Events well in advance with committees, boards, and senior management — will this be a fundraiser or a friend-raiser?...

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The Top 10 Myths About Fundraising Part 1a

Most of the funds raised come from events Actually, nothing could be further from the truth (for most charities). In fundraising there are 5 different revenue streams == Direct Mail, Special Events, Planned Giving (What a horrible phrase — aren’t all gifts planned? Would the opposite be impulse giving?) Major/Campaign Gifts and finally Annual...

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