March 2017

The Top 10 Myths About Fundraising Part 3

Eighty percent of the money comes from 20 percent of the people. Believe it or not, this is actually is a scientific principle, called the Pareto principle — it states that, for many events, roughly¬†80% of the effects come from¬†20% of the causes. This principle used to hold true for fundraising as well. 80%...

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The Top 10 Myths About Fundraising Part 2

Oh, you’re a fundraiser? You must’ve studied business at university. Granted, I officially studied business at university (unofficially, I studied mixology at the Elbow Room), but truth-be-told, I would be a much better fundraiser if I studied psychology. Far too often, people focus on how someone would donate (and all the neat and intricate...

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The Top 10 Myths About Fundraising Part 1e

Most of the funds raised come from events. Last week, I addressed Major Gifts/Campaigns. Here is the last revenue stream that I am going to mention (for now) — Annual Gifts. Annual Gifts are usually assumed to be solicitations that don’t fall into any of the other categories (though quite often, Direct Mail is counted under the Annual...

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The Top 10 Myths About Fundraising Part 1d

Last article, I spoke of Planned Giving (or better yet, Legacy Giving). Here is the next revenue stream that I am going to mention — Major/Campaign Gifts. Major/Campaign Gifts are the holy grail of fundraising. These are what separate a successful endeavor from an unsuccessful endeavor. These gifts tend to be much larger and usually pledged...

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