June 2017

The “How” vs “Why” Debate

I touched on this subject in one of my earlier articles, but I think it is worth exploring a bit further. So many fundraisers focus on the how to donate (especially in the deferred giving arena) by explaining such methodologies as transferring appreciated securities, how to leave a bequest and even explaining Flow-Through Funds. There is...

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Attitude always pays off when hiring

I have a secret to share with you readers — fundraising isn’t that difficult to execute. Don’t tell my employer! The technical skills that are needed can be taught — how to run an event, how to write a case, etc. What cannot be taught is attitude — you either have it or you don’t. I...

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