It has now been over 25 years since I have been in this wonderful field as a paid professional (and probably an additional 6 as a volunteer). And I can honestly say that I have seen some huge change — advances and even setbacks in the charitable world. My first campaign was done on...
Continue reading...September 2017
The elusive donor (or prospect)
Where are the donors and why are they hiding from us? There is a great theory that it is much better/easier to keep a customer than to acquire a new one. The same can be said with respect to fundraising — it is much easier/preferable to keep your existing donor (and steward them) than...
Continue reading...I am currently taking suggestions (doesn’t always happen so take advantage of it)
I have been writing this post for just over 6 months now. I have covered a myriad of topics that I (and hopefully you too) have found to be interesting in the wonderful world of fundraising. This post has become a lot more work than I had expected (I am truly not a writer),...
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