As I have shared in previous posts, Joan Garry‘s book on Nonprofit Leadership is a great go-to for fundraisers. Joan speaks of the Ask at Events: * The $500 gift to the gala costs the organization something. A solid special event will spend 30 [though I say it’s closer to 50] percent of every dollar it raises. With...
Continue reading...April 2018
Is your bucket leaking donors?
There is a great adage out there that it is better/more economical to retain a customer/donor than it is to acquire a new one. That is totally true. So often, we speak of how many new donors we have gained or added to our database. We tend to gloss over the donors that are...
Continue reading...Why fundraising is like working out.
Many people know that aside from fundraising, I now like to work out. I try to run at least 20 kilometres a week outdoors and when the weather is nice, I like to cycle approximately 150 kilometres. I may even consider myself on the continuum of being ‘fit’. As a fundraiser (who just so happens to...
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