June 2018

What if our charity disappeared tonight?

Presumably, every charity out there has a raison d’être — a reason for being. (And the reason for being is never about raising money — that is merely a means to a greater end). Tom Ahern uses an exercise that examines the raison d’être with stakeholders (staff, volunteers, donors, etc.). He poses the question: Let’s pretend. Let’s...

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Go find some great board members

In Joan Garry’s Guide to Nonprofit Leadership, she spends a lot of time talking about getting the instructions correctly before going out on the task of recruitment of board members. “Can you imagine the general manager of the New York Yankees sending out scouts without a plan? Imagine this directive: Go find some great ballplayers. What would...

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Becoming one of many

One of the recurring themes that I have written about is the notion of mining your database and focussing less on donor acquisition. I said less, not “don’t acquire donors” for you literal folks. There is so much untapped potential “in them there hills” that it is mind-boggling — trust me! Direct Mail is...

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