Should you Limit the Number of Direct Mail?
There is not a more contentious issue in fundraising out there than Direct Mail. There are camps that say you aren’t mailing enough, while there are...
There is not a more contentious issue in fundraising out there than Direct Mail. There are camps that say you aren’t mailing enough, while there are...
Presumably, every charity out there has a raison d’être — a reason for being. (And the reason for being is never about raising money — that is merely...
A few weekends ago, it was a flurry of activity in our household — I chose to participate in the Manulife Ride for Heart cycle event...
In Joan Garry’s Guide to Nonprofit Leadership, she spends a lot of time talking about getting the instructions correctly before going out on the task of recruitment...
One of the recurring themes that I have written about is the notion of mining your database and focussing less on donor acquisition. I said less,...