November 2018

The Three Types of Gifts

For the third time in four weeks, I’m going to quote Jason Lewis from his book The War for Fundraising Talent. (Can you tell I like his book?) Lewis writes about three distinctive types of gifts: TRIVIAL GIFT (I call this the ‘bugger off’ gift.) An example of this is asking people to support...

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Who is the Superhero Today?

Almost twenty years ago saw the birth of the comic-book-turn-to-movie phenomena. Storytelling went from comics to the big screen. Marvel Comics was at the forefront of this movement. And with all of those movies, who was the one constant? Stan Lee, who passed away November 12th at the ripe old age of 95. Stan...

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The Primark Approach

Jason Lewis has a great book out there — the War for Fundraising Talent. It is a real eye-opener and I have learned quite a few new things. Lewis quotes Mark Astarita’s comments in 2014 (Astarita was the chair of the Institute of Fundraising and the head of fundraising at the British Red Cross). He...

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