Databases. It’s a love/hate thing for most people. I have advocated that your database (and the data contained in it) are your organization’s most valuable asset. It (should) record a history of your donors, prospects, campaigns, and notes. It can also be used to keep newspaper clippings, donor interests, as well as other information...
Continue reading...January 2019
Pick up the Phone and MAKE THE CALL
So much has changed in the almost 25-years since I entered this profession. My first campaign had pledge forms filed on index cards and we were using WordPerfect (bonus points for anyone who can remember that software). We even have software that can make the call for you so you don’t have to dial!...
Continue reading...People Know When the End of the Year is!!!
This is truly a pet peeve of mine. I received no less than 22 emails from various charities (local, national and international) in the last 10 days of 2018 informing me that the end of the year is coming up and that I should donate quickly to ensure a 2018 charitable income tax receipt...
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