March 2019

When Fundraising isn’t Sales

Many people have stated that fundraising is just like sales, but with a conscience. The same principles apply and that good salespeople often make good fundraisers. I, too, have echoed that sentiment in the past and have even written a post or two about it. In the post, I said that one of the main differences between sales...

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Does Benchmarking Actually Help?

I fondly remember my time as a fundraising consultant (for churches, of all things) some 20-plus years ago. When I met with the boards, I would comfortably spout some statistics (hey, my degree is in Stats — I have to have some use for that!) Almost without fail, some board members would tell me how their...

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