I have often heard cute/funny/interesting quips about fundraising (and life in general). For some odd reason, I have been writing some of these down (electronically) and I thought that I would share 10 of these quotable quotes. Over-solicitation — being asked to give again before they knew their first gift had an impact. — PENELOPE...
Continue reading...September 2019
How Much to Ask For?
This is probably the most complicated question out there for fundraisers. How much to ask for is almost like a budget — odds are better than not, you won’t receive what you are asking for. Either you will be asking for too much or asking for too little. You should come up with a...
Continue reading...What if customers controlled their own data?
This is really a fascinating question. We all know (at least in Canada) that a customer (donor) has the legal right to look at the data you have collected on them. The whole file. Warts and all. (So be careful about the comments you put in their electronic file!) Fundraising software (databases) is the...
Continue reading...Data — What is it Good for?
Edwin Starr wrote the song “War (What is it good for)” which included the answer — “Absolutely Nothing”. So, I won’t regale you with my singing, but Data — What is it Good for? And I will answer “Absolutely Nothing — unless you are prepared to analyze it”. I have seen many different databases...
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