I admit that I am not a marketer. (I happen to have worked alongside great marketers, however.) Marketing is a highly-honed skill set that often works in collaboration with the fundraising department. Far too often, though, I have seen these teams merged as the uninitiated will proclaim that fundraising is marketing. (It could also...
Continue reading...October 2019
A quick Primer on Legacy Giving Prospects
Legacy Giving is likely the single largest donation that an individual will donate in their lifetime. I purposely do not use the term “Planned Giving” because every meaningful gift is planned (even the $2/month)! But how do we identify those folks that have the propensity to leave a bequest to our organization? Believe it...
Continue reading...Creative Recognition
In my 20-plus years of fundraising, I have never had a donor tell me that they were thanked too often. As a matter of fact, I have never had anybody in any situation tell me that they were thanked too often. That can’t be your starting block for recognition. A small thank you goes a long...
Continue reading...The 100th Article
It’s hard to believe that I have hit this milestone. One hundred articles. (I’m not counting the couple of times that I say ‘no article’.) Thank you for the thousands of views, hundreds of comments and even a few re-postings. I know that my week is far from complete until I hammer out that...
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