November 2019

Showing the True Cost of Events

I have long had a love/hate relationship with events. Perhaps it’s because of the inherent risk of running an event (you can potentially lose money), or perhaps it is because I personally prefer one-on-one cultivation events (and really dislike crowds). In any event, it is of utmost importance that you calculate the true cost...

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Giving Tuesday — Does it Work?

I should preface this article with the statement that the views contained herein are solely my own. Personally, I have huge issues with Giving Tuesday. I actually think that this day does a huge disservice to our profession. Let me explain why: Giving Tuesday focuses only on giving money. Essentially a transaction on the Tuesday...

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