A few years ago, I wrote an article discussing the Why vs How when it comes to fundraising. This has always been at the heart of Simon Sinek‘s thoughts/books/podcasts. I believe that it should be at the heart of the fundraiser’s toolbox as well. The gist of my 2017 article is that if you...
Continue reading...June 2020
Do you need a Professional? Anybody can Fundraise — NOT!!
I have often written about the fact that fundraising isn’t rocket science. I would like to take the opportunity to use this article to clarify that thought a bit more. While anyone can ask for funds, it takes a seasoned professional to ensure the overall fundraising program is successful. Planning from concept to reality...
Continue reading...The Best Laid Plan
I wrote a post about a month ago speaking of the need to pivot when it comes to your plan in the Time of COVID. I have heard from many colleagues in the field who are in panic mode as they do not even have a plan to modify. While that is shocking in...
Continue reading...Don’t make people’s minds up for them
Sometimes, people who fundraise are uncomfortable when canvassing. It is usually related to the great unknown — how will the prospect/donor react? What will they say? Unless you have been blessed with extrasensory perception, there is no way that you would ever know (with certainty) what the other person is thinking. There are, however,...
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