Jul
13
2018
Lead with emotions
Fundraising is an activity full of emotions. So many folks out there focus on the cerebral — tax benefits, mechanics of donating, etc. To put it...
Campaign Planning
Jun
29
2018
Should you Limit the Number of Direct Mail?
There is not a more contentious issue in fundraising out there than Direct Mail. There are camps that say you aren’t mailing enough, while there are...
May
25
2018
What is the likely size of a first time donor?
The quick answer is 5 ft 10 in., but I jest. The fundraising legend himself, Jerry Panas. reported in 2017 “When Harvard did a study after their...
Nov
24
2017
Feasibility Study vs Action Plan
A lot has changed in the last 20+ years in fundraising. I remember (fondly) performing Feasibility Studies prior to the launch of a capital campaign —...
Oct
27
2017
Year-end Fundraising — the big push?
It’s hard to believe it, but there are only 65 days left in the calendar year. That means there are only 65 days left to maximize...
Jul
18
2017
Reverse Engineering a Campaign
There have been numerous times that I have been asked to come up with a campaign plan. The plan usually boils down to how are you...