Year-end Fundraising — the big push?
It’s hard to believe it, but there are only 65 days left in the calendar year. That means there are only 65 days left to maximize...
It’s hard to believe it, but there are only 65 days left in the calendar year. That means there are only 65 days left to maximize...
Should I start a charity? This is a question that comes up all of the time. Let’s first address some nomenclature. When I worked for a...
It has now been over 25 years since I have been in this wonderful field as a paid professional (and probably an additional 6 as a...
Where are the donors and why are they hiding from us? There is a great theory that it is much better/easier to keep a customer than...
Have you ever started to make a donation online and realized halfway through that this is going to be an overly arduous process? And all that...
I think that the word engage is one of the most overused words around. What the heck does engage actually mean? Merriam Webster defines this intransitive...
Donor fatigue has been defined as “a lessening of public willingness to respond generously to charitable appeals, resulting from the frequency of such appeals”. I think...