Aug
25
2017
How to Make Life REALLY Complicated for your Donors
Have you ever started to make a donation online and realized halfway through that this is going to be an overly arduous process? And all that...
Prospects and Donors
Aug
18
2017
What does ENGAGE actually mean in today’s world?
I think that the word engage is one of the most overused words around. What the heck does engage actually mean? Merriam Webster defines this intransitive...
Jul
21
2017
Donor Fatigue — Fact or Fiction?
Donor fatigue has been defined as “a lessening of public willingness to respond generously to charitable appeals, resulting from the frequency of such appeals”. I think...