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Fundraising Metrics Part 1

Peter Drucker, the famous management consultant, would often proclaim, “If you can’t measure it, you can’t improve it.” Fundraising is chock-full of metrics, and in this article (and the next), I will explore the two major different types of fundraising metrics — financial and non-financial. Both are something that boards and bosses should be...

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8 Mistakes that Hurt Fundraising

Everybody makes fundraising mistakes. Hopefully, everybody learns from their mistakes. But, wouldn’t it be nice if we could learn from others’ mistakes without having to endure the error ourselves? Here are eight fundamental fundraising mistakes: 1: Treating Donors as ATM’s This is my number one pet peeve and I have written many articles about...

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