donor

What is Noble Failure anyways?

There’s that old saying “to err is human”. But it goes against so much of our inner essence — who really wants to fail anyway? It brings up negative connotations and seems so pessimistic. Jeffrey Solomon and Charles Bronfman describe a phenomenon they call noble failure — the ability for a project to fail in order...

Continue reading...

The Top 10 Myths About Fundraising Part 8

Fundraising is the same as sales. This is a common misconception. While it is true that there are a lot of similarities between fundraising and sales, there are some pretty big differences. Everybody needs toilet paper. Whether you buy Charmin, Kirkland or Cottonelle, that is a choice you make. Conversely, nobody needs to give to charity...

Continue reading...