Sep
15
2017
The elusive donor (or prospect)
Where are the donors and why are they hiding from us? There is a great theory that it is much better/easier to keep a customer than...
donor
May
12
2017
The Top 10 Myths About Fundraising Part 8
Fundraising is the same as sales. This is a common misconception. While it is true that there are a lot of similarities between fundraising and sales,...
Apr
21
2017
The Top 10 Myths About Fundraising Part 5
Mr. X has money. I’m sure he will support our cause. As was mentioned in Part 1d of this series (March 10, 2017), the term prospect...