May
12
2023
We Have a Problem
I like to read the Fundraising Effectiveness Project’s reports on a fairly regular basis. It shows the triumphs and challenges we face as a profession. Sometimes...
Dec
03
2021
How is it Pronounced?
We are currently midway through the Jewish festival of Chanukkah. (If this spelling is odd to you, please know that it is almost impossible to transliterate...
Jun
11
2021
Getting to 90% Might be Good Enough
I admit it. I like to move at a good pace. Perhaps it is my Attention Deficit Disorder, and that I get bored quickly. I guess...
Jan
31
2020
Mass Emails (Inexpensive & Low Effort) = Spray & Pray
Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things...
Nov
30
2018
What is the Olive Cooke tragedy?
In 2015, the world lost Olive Cooke. Being a North American, I had never heard of this lady. She died by suicide, choosing to jump off...
Nov
09
2018
The relationship needs to change
For as long as I have been a fundraiser, Direct Mail has always been toted as the holy grail — where the most number of donors...
Jun
29
2018
Should you Limit the Number of Direct Mail?
There is not a more contentious issue in fundraising out there than Direct Mail. There are camps that say you aren’t mailing enough, while there are...
Feb
17
2017
The Top 10 Myths About Fundraising Part 1a
Most of the funds raised come from events Actually, nothing could be further from the truth (for most charities). In fundraising there are 5 different revenue...