Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things that are easier than others.) Some fundraisers take a mass approach (spray & pray) while others take a personal approach through engagement. I’m not saying that one method...
Continue reading...January 2020
Generosity or Philanthropy
I have been reading Lynne Wester‘s book, T-Rexes and Kangaroos with great interest. It is an easy read and has some really profound thoughts on fundraising and mindsets. She speaks of an exercise where you imagine a ‘philanthropist’ and then you imagine a person that is ‘generous’. She (rightfully) contends that you pictured two...
Continue reading...We have now sunk below the Goldfish
So, I have adult ADHD. Actually, I probably have had ADHD my whole life, but just been officially diagnosed in the last while. While that may explain some of my short attention span, there is a generally accepted theory that everyone’s attention span is getting shorter. According to a study from Microsoft people now...
Continue reading...The Psychology of Fundraising
People often ask me if I have a degree in business because I am a fundraiser. Well, I have a degree in Statistics with a minor in Business. To be perfectly honest, I don’t use that degree very often in life as excel does it all for you now! I have often said that...
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