January 2020

Mass Emails (Inexpensive & Low Effort) = Spray & Pray

January 31, 2020 0 jack silverstein Philanthropy Prospects and Donors

Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things that are easier than others.) Some fundraisers take a mass approach (spray & pray) while others take a personal approach through engagement. I’m not saying that one method...

Generosity or Philanthropy

January 24, 2020 0 jack silverstein Philanthropy Prospects and Donors

I have been reading Lynne Wester‘s book, T-Rexes and Kangaroos with great interest. It is an easy read and has some really profound thoughts on fundraising and mindsets. She speaks of an exercise where you imagine a ‘philanthropist’ and then you imagine a person that is ‘generous’. She (rightfully) contends that you pictured two...

We have now sunk below the Goldfish

January 10, 2020 0 jack silverstein Philanthropy Prospects and Donors

So, I have adult ADHD. Actually, I probably have had ADHD my whole life, but just been officially diagnosed in the last while. While that may explain some of my short attention span, there is a generally accepted theory that everyone’s attention span is getting shorter. According to a study from Microsoft people now...

The Psychology of Fundraising

January 3, 2020 0 jack silverstein Canvasser Training Prospects and Donors

People often ask me if I have a degree in business because I am a fundraiser. Well, I have a degree in Statistics with a minor in Business. To be perfectly honest, I don’t use that degree very often in life as excel does it all for you now! I have often said that...