Canvasser Training

How Much to Ask For?

This is probably the most complicated question out there for fundraisers. How much to ask for is almost like a budget — odds are better than not, you won’t receive what you are asking for. Either you will be asking for too much or asking for too little. You should come up with a...

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The Three Types of Gifts

For the third time in four weeks, I’m going to quote Jason Lewis from his book The War for Fundraising Talent. (Can you tell I like his book?) Lewis writes about three distinctive types of gifts: TRIVIAL GIFT (I call this the ‘bugger off’ gift.) An example of this is asking people to support...

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Raising Time or Raising Money

Many moons ago I was canvassing some Board members for a capital campaign that we were running. We were on pace and tracking quite well. I then approached our most well-heeled Board members to discuss their personal commitment to the campaign. The response floored me — they said that they give of their time...

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The “How” vs “Why” Debate

I touched on this subject in one of my earlier articles, but I think it is worth exploring a bit further. So many fundraisers focus on the how to donate (especially in the deferred giving arena) by explaining such methodologies as transferring appreciated securities, how to leave a bequest and even explaining Flow-Through Funds. There is...

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