Reverse Engineering a Campaign
There have been numerous times that I have been asked to come up with a campaign plan. The plan usually boils down to how are you...
There have been numerous times that I have been asked to come up with a campaign plan. The plan usually boils down to how are you...
Most people aren’t comfortable asking for money. As a matter of fact, the only people that are comfortable asking for money are our children! Most people’s...
I touched on this subject in one of my earlier articles, but I think it is worth exploring a bit further. So many fundraisers focus on...
I have a secret to share with you readers — fundraising isn’t that difficult to execute. Don’t tell my employer! The technical skills that are needed can be...
There was not any more money in the world the day before Hurricane Katrina than there was the day after Hurricane Katrina. Yet tens of millions...
Most donors are businesses. This is a pretty big falsehood. But let me clarify by defining (in my mind) what a business is (or isn’t) —...
Introducing donors to other charities will hurt my fundraising efforts for my own charity. For those folks that know me well, they also know that I...
Fundraising is the same as sales. This is a common misconception. While it is true that there are a lot of similarities between fundraising and sales,...
Fundraising is a dirty word. I came across a quote once that read “Fundraising is the noble art of teaching people the pleasure of giving”. That...
A board can hire a rainmaker as their professional fundraiser and absolve themselves of the fiduciary duty of fundraising. Believe it or not, by hiring a...