Urgency drives fundraising.
There was not any more money in the world the day before Hurricane Katrina than there was the day after Hurricane Katrina. Yet tens of millions...
There was not any more money in the world the day before Hurricane Katrina than there was the day after Hurricane Katrina. Yet tens of millions...
Most donors are businesses. This is a pretty big falsehood. But let me clarify by defining (in my mind) what a business is (or isn’t) —...
Introducing donors to other charities will hurt my fundraising efforts for my own charity. For those folks that know me well, they also know that I...
Fundraising is a dirty word. I came across a quote once that read “Fundraising is the noble art of teaching people the pleasure of giving”. That...
Eighty percent of the money comes from 20 percent of the people. Believe it or not, this is actually is a scientific principle, called the Pareto...
Last article, I spoke of Planned Giving (or better yet, Legacy Giving). Here is the next revenue stream that I am going to mention — Major/Campaign Gifts....