Jan
31
2020
Mass Emails (Inexpensive & Low Effort) = Spray & Pray
Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things...
jasonlewis
Mar
22
2019
Who should be Driving Fundraising?
I have stated many times before that I am a huge fan of Jason Lewis. He is really making some of us stop and think about how...
Mar
08
2019
Does Benchmarking Actually Help?
I fondly remember my time as a fundraising consultant (for churches, of all things) some 20-plus years ago. When I met with the boards, I would...
Nov
23
2018
The Three Types of Gifts
For the third time in four weeks, I’m going to quote Jason Lewis from his book The War for Fundraising Talent. (Can you tell I like...
Nov
09
2018
The relationship needs to change
For as long as I have been a fundraiser, Direct Mail has always been toted as the holy grail — where the most number of donors...
Nov
02
2018
The Primark Approach
Jason Lewis has a great book out there — the War for Fundraising Talent. It is a real eye-opener and I have learned quite a few new...