Feb
02
2024
Beat the February Fundraising Blues
It’s February, and you may be feeling the blues or fundraising funk. The winter blues can cast a gloomy shadow on donor activity and dampen your...
lists
May
14
2021
UPDATE: Make Life Complicated with a Policy
Four years ago, I wrote about making life difficult for donors, especially through a needless policy. I spoke of all the superfluous data sometimes you have...
May
22
2020
Are you Fishing in the Right Pond?
There is always this push/pull dichotomy between donor acquisition and donor upgrade. Above all, a fundraiser’s efforts should be precise and fruitful — the spray and...
Mar
27
2020
Doing the Right Thing
So, this Covid-19 thing has everyone very concerned. And rightfully so. Where I work, we have had to temporarily lay off over 480 hard-working folks as...
Jan
31
2020
Mass Emails (Inexpensive & Low Effort) = Spray & Pray
Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things...
Sep
06
2019
Data — What is it Good for?
Edwin Starr wrote the song “War (What is it good for)” which included the answer — “Absolutely Nothing”. So, I won’t regale you with my singing,...