marketing

8 Mistakes that Hurt Fundraising

Everybody makes fundraising mistakes. Hopefully, everybody learns from their mistakes. But, wouldn’t it be nice if we could learn from others’ mistakes without having to endure the error ourselves? Here are eight fundamental fundraising mistakes: 1: Treating Donors as ATM’s This is my number one pet peeve and I have written many articles about...

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Is Using a Sad Photo Manipulative?

I have spent many blogs writing about emotions — how you need to have emotion in your case, your direct mail letters, and your canvasses. I have written about what part of your brain lights up when dealing with emotional issues and that donating is indeed an emotional exercise. But, are using emotions manipulative?...

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