Sep
13
2019
What if customers controlled their own data?
This is really a fascinating question. We all know (at least in Canada) that a customer (donor) has the legal right to look at the data...
Prospects and Donors
Jun
21
2019
Hurry up and Wait……. Really?
Sometimes the way fundraising activity is managed by a charity can be cutthroat. Especially in bigger fundraising shops. Far too often, there is a sense of...
Jun
07
2019
Facts About Stewardship
What separates good charities from great charities? Many things, from mission to staff; from culture to corporate relationships. Some of these are controllable, while others aren’t....
Mar
15
2019
Do Donor Societies/Giving Clubs Work?
Giving Clubs/Donor Societies have been around as long as fundraising has been around. It is a proven way to steward donors, as well as create/confirm loyalty...
Mar
01
2019
What to do With In-Memoriam/In Honor Donors
I admit it. I read the obituaries daily. First, I check to see if my name is there. If it isn’t, I go to work. Seriously...
Nov
16
2018
Who is the Superhero Today?
Almost twenty years ago saw the birth of the comic-book-turn-to-movie phenomena. Storytelling went from comics to the big screen. Marvel Comics was at the forefront of...
Nov
09
2018
The relationship needs to change
For as long as I have been a fundraiser, Direct Mail has always been toted as the holy grail — where the most number of donors...
Sep
07
2018
Vendors Often Make Great Supporters
Far too often, fundraisers overlook some of their strongest supporters —- their vendors. In most non-profits, the single largest expense is salaries. But after that, many...
Jul
20
2018
5 tips to mine your database for upgradable donors
I have often said that most charities do not need to find more new donors to add to their database in order to raise funds, rather...
Jul
06
2018
Hmmm… The numbers don’t add up!
I have a degree in Statistics (7 out of 10 folks say this is neat, btw.) One of the first things I learned is that statistics...