Nov
19
2021
A Case for a Case
The Case for Support (or Case as it is more commonly known) is the primary tool that an organization has to raise money. It should explain...
campaign
Mar
19
2021
What to Track in Fundraising
By now, all organizations should have closed off their 2020 (calendar) year. And what a year it was! I can confidently say that for every organization,...
Sep
25
2020
Recommended Reading
I have to admit that I wasn’t always a reader. Perhaps it was my ADHD, but I couldn’t wrap my head around the concept of staring...
Jul
18
2017
Reverse Engineering a Campaign
There have been numerous times that I have been asked to come up with a campaign plan. The plan usually boils down to how are you...
Jun
23
2017
The “How” vs “Why” Debate
I touched on this subject in one of my earlier articles, but I think it is worth exploring a bit further. So many fundraisers focus on...