Jul
13
2018
Lead with emotions
Fundraising is an activity full of emotions. So many folks out there focus on the cerebral — tax benefits, mechanics of donating, etc. To put it...
case
Jun
22
2018
What if our charity disappeared tonight?
Presumably, every charity out there has a raison d’être — a reason for being. (And the reason for being is never about raising money — that is merely...
Nov
24
2017
Feasibility Study vs Action Plan
A lot has changed in the last 20+ years in fundraising. I remember (fondly) performing Feasibility Studies prior to the launch of a capital campaign —...
Jun
09
2017
Urgency drives fundraising.
There was not any more money in the world the day before Hurricane Katrina than there was the day after Hurricane Katrina. Yet tens of millions...
Mar
10
2017
The Top 10 Myths About Fundraising Part 1d
Last article, I spoke of Planned Giving (or better yet, Legacy Giving). Here is the next revenue stream that I am going to mention — Major/Campaign Gifts....