data

Fundraising Metrics Part 1

Peter Drucker, the famous management consultant, would often proclaim, “If you can’t measure it, you can’t improve it.” Fundraising is chock-full of metrics, and in this article (and the next), I will explore the two major different types of fundraising metrics — financial and non-financial. Both are something that boards and bosses should be...

Continue reading...

8 Mistakes that Hurt Fundraising

Everybody makes fundraising mistakes. Hopefully, everybody learns from their mistakes. But, wouldn’t it be nice if we could learn from others’ mistakes without having to endure the error ourselves? Here are eight fundamental fundraising mistakes: 1: Treating Donors as ATM’s This is my number one pet peeve and I have written many articles about...

Continue reading...

Data — What is it Good for?

Edwin Starr wrote the song “War (What is it good for)” which included the answer — “Absolutely Nothing”. So, I won’t regale you with my singing, but Data — What is it Good for? And I will answer “Absolutely Nothing — unless you are prepared to analyze it”. I have seen many different databases...

Continue reading...