Dec
16
2022
Your Second Best Donors
Far too often, we aim for only the best. The best donors, the best events, the best volunteers. But what if we looked at obtaining the...
database
Dec
02
2022
End of the Year Analysis
We are almost at that special end-of-year timeframe. And for many organizations, this means the end-of-year analysis. This is the time of the year that we...
Dec
03
2021
How is it Pronounced?
We are currently midway through the Jewish festival of Chanukkah. (If this spelling is odd to you, please know that it is almost impossible to transliterate...
Mar
19
2021
What to Track in Fundraising
By now, all organizations should have closed off their 2020 (calendar) year. And what a year it was! I can confidently say that for every organization,...
May
22
2020
Are you Fishing in the Right Pond?
There is always this push/pull dichotomy between donor acquisition and donor upgrade. Above all, a fundraiser’s efforts should be precise and fruitful — the spray and...
Sep
13
2019
What if customers controlled their own data?
This is really a fascinating question. We all know (at least in Canada) that a customer (donor) has the legal right to look at the data...
Jan
25
2019
Database — Friend or Foe?
Databases. It’s a love/hate thing for most people. I have advocated that your database (and the data contained in it) are your organization’s most valuable asset....
Jun
01
2018
Becoming one of many
One of the recurring themes that I have written about is the notion of mining your database and focussing less on donor acquisition. I said less,...
Dec
15
2017
Your database might be your biggest asset
This is a particularly busy time of the season for those in the fundraising world. Many of our donors choose to pay off their pledges (or...