database

Database — Friend or Foe?

Databases. It’s a love/hate thing for most people. I have advocated that your database (and the data contained in it) are your organization’s most valuable asset. It (should) record a history of your donors, prospects, campaigns, and notes. It can also be used to keep newspaper clippings, donor interests, as well as other information...

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Becoming one of many

One of the recurring themes that I have written about is the notion of mining your database and focussing less on donor acquisition. I said less, not “don’t acquire donors” for you literal folks. There is so much untapped potential “in them there hills” that it is mind-boggling — trust me! Direct Mail is...

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