Oct
16
2020
Fundraising Metrics Part 1
Peter Drucker, the famous management consultant, would often proclaim, “If you can’t measure it, you can’t improve it.” Fundraising is chock-full of metrics, and in this...
prospects
Oct
02
2020
The Gambler: Lyrics to Live By
I have to admit that I am a fan of country music. Something is soothing about the tempo, and I can usually understand the lyrics. Some...
Jun
26
2020
Why vs How: A Tool for the Debate
A few years ago, I wrote an article discussing the Why vs How when it comes to fundraising. This has always been at the heart of...
Jun
05
2020
Don’t make people’s minds up for them
Sometimes, people who fundraise are uncomfortable when canvassing. It is usually related to the great unknown — how will the prospect/donor react? What will they say?...
May
22
2020
Are you Fishing in the Right Pond?
There is always this push/pull dichotomy between donor acquisition and donor upgrade. Above all, a fundraiser’s efforts should be precise and fruitful — the spray and...
Aug
04
2017
A Typical Day in the Life of a Fundraiser
I should start this article with the time treasured adage every day as a fundraiser is different. I, personally, would not like to have the same day...
Apr
21
2017
The Top 10 Myths About Fundraising Part 5
Mr. X has money. I’m sure he will support our cause. As was mentioned in Part 1d of this series (March 10, 2017), the term prospect...