May
22
2020
Are you Fishing in the Right Pond?
There is always this push/pull dichotomy between donor acquisition and donor upgrade. Above all, a fundraiser’s efforts should be precise and fruitful — the spray and...
relationship
May
01
2020
Take Control of your Plan
In these unprecedented times, it is really important to have a plan. Realize that your plan may go to pieces before it gets executed, but have...
Apr
24
2020
What you should be doing during COVID
I have seen so many articles and thoughts on the internet with respect to the next steps in the world of fundraising that I thought I...
Mar
27
2020
Doing the Right Thing
So, this Covid-19 thing has everyone very concerned. And rightfully so. Where I work, we have had to temporarily lay off over 480 hard-working folks as...
Mar
20
2020
Covid-19 & Fundraising
Never in my life have I ever seen a situation as we find ourselves in right now. Admittedly, I was less than a stellar student at...
Jan
31
2020
Mass Emails (Inexpensive & Low Effort) = Spray & Pray
Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things...
Nov
22
2019
It’s that time of year — ensuring a successful hire
So many non-profits have a fiscal year-end of December 31. And with the new year comes a new budget. And in turn, that comes with new...
Mar
22
2019
Who should be Driving Fundraising?
I have stated many times before that I am a huge fan of Jason Lewis. He is really making some of us stop and think about how...
Feb
15
2019
Never Ask for Feedback you don’t Want to Hear
So many of us ask people a myriad of questions in the form of feedback, every day without actually realizing the implications. It has become almost...
Jan
18
2019
Pick up the Phone and MAKE THE CALL
So much has changed in the almost 25-years since I entered this profession. My first campaign had pledge forms filed on index cards and we were...