Nov
09
2018
The relationship needs to change
For as long as I have been a fundraiser, Direct Mail has always been toted as the holy grail — where the most number of donors...
relationship
Nov
02
2018
The Primark Approach
Jason Lewis has a great book out there — the War for Fundraising Talent. It is a real eye-opener and I have learned quite a few new...
Feb
16
2018
The quality of a gift is directly related to the quality of the relationship between the solicitor and prospect
I have been asked so many times if I have a degree in business (arguably so that I can utilize the business acumen I acquired to...
Sep
15
2017
The elusive donor (or prospect)
Where are the donors and why are they hiding from us? There is a great theory that it is much better/easier to keep a customer than...