Episode 103
Episode 103 of Tales From the Trenches Tuesdays features Mike Duerksen, the the founder of BuildGood, a Canadian fundraising growth agency that helps nonprofits build a multi-channel, metrics-based approach to grow revenue from new and current donors. He’s helped nonprofits in Canada, USA, Germany and South Africa increase their revenue through direct-response fundraising and marketing. He’s on a mission to help nonprofits build predictable fundraising success by focusing on donor needs and implementing the Fundraising Flywheel. He hosts The BuildGood Fundraising Podcast, a top-rated podcast that takes the mystery out of raising money.
Mike shares his unique journey into the world of fundraising, influenced by his upbringing in a family dedicated to nonprofit work. He discusses the importance of philanthropy in his childhood and how he now teaches his own children about charitable giving. The conversation delves into the distinction between fundraising and sales, emphasizing the need for connection over persuasion in donor engagement. Mike also shares insights on building long-term relationships with donors and the psychological aspects of charitable giving.
Giving to charity is often about, who am I? What kind of person am I? What are my values? How do I want to be perceived? Who do I want to be?
Just click on the picture of Mike below to hear a snippet of our conversation.
L’chaim,
jack
