Episode 104
Episode 104 of Tales From the Trenches Tuesdays features Mario Hernandez, at two-time exited founder, proud father and husband. He now helps nonprofits fundraise on LinkedIn and is building an AI venture for the nonprofit sector.
Mario explains that many nonprofits default to “spray and pray” fundraising on platforms like Facebook and Instagram, while fewer than half are active on LinkedIn, missing a major opportunity to build strategic, relationship-based revenue with companies and high-net-worth individuals. He argues LinkedIn’s professional, B2B environment and purpose-driven millennial/Gen Z workforce make it ideal for smaller organizations to become thought leaders, leverage personal branding, and engage boards and leaders as a “digital board” to reach decision-makers and secure multi-year corporate partnerships.
On LinkedIn, your goal isn’t to collect thousands of followers, it’s to build the right community of people who actually care about your cause and are ready to invest in it.
Just click on the picture of Mario below to hear a snippet of our conversation.
L’chaim,
jack
