Apr
08
2025

Tales From the Trenches Tuesdays: Episode 90

April 8, 2025

Episode 90

Episode 90 of Tales From the Trenches Tuesdays again features Aimée Lindenberger, a veteran of 20-plus years of marketing and communications experience. She is also one of the first in the world to earn a certificate in Philanthropic Psychology. She brings innovative approaches to charities across Canada, helping them engage supporters more deeply, especially in legacy giving which is her passion. Aimée is the author of “How to Talk About Legacy Giving“. She regularly contributes to the sector as a speaker and teacher. She has held leadership roles in the Canadian Association of Gift Planners and the Association of Fundraising Professionals.

We discuss her favorite parts about being a fundraiser, along with the not-so-favoroite parts. We also discuss diversity in legacy giving. We end with a chat about long-standing donors not leaving a bequest to charities.

Turnover at organizations is really hard. All the things that contribute to it — like a lack of room for advancement at organizations; sometimes low wages — make it really hard for progress to happen. As a consultant, I’m outside of organizations, and I have to work with organizations. And sometimes I’m there longer than employees are.  

Aimée Lindenberger

Just click on the picture of Aimée below to hear the podcast.

L’chaim,

jack