donor centered

Giving Tuesday — Does it Work?

I should preface this article with the statement that the views contained herein are solely my own. Personally, I have huge issues with Giving Tuesday. I actually think that this day does a huge disservice to our profession. Let me explain why: Giving Tuesday focuses only on giving money. Essentially a transaction on the Tuesday...

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Hurry up and Wait……. Really?

Sometimes the way fundraising activity is managed by a charity can be cutthroat. Especially in bigger fundraising shops. Far too often, there is a sense of scarcity and that there aren’t enough good prospects/donors to keep all of the fundraisers actively cultivating relationships. I say ‘nay nay‘ to that. How many times have you...

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