Is Using a Sad Photo Manipulative?
I have spent many blogs writing about emotions — how you need to have emotion in your case, your direct mail letters, and your canvasses. I...
I have spent many blogs writing about emotions — how you need to have emotion in your case, your direct mail letters, and your canvasses. I...
I have often said that most charities do not need to find more new donors to add to their database in order to raise funds, rather...
Fundraising is an activity full of emotions. So many folks out there focus on the cerebral — tax benefits, mechanics of donating, etc. To put it...
I have a degree in Statistics (7 out of 10 folks say this is neat, btw.) One of the first things I learned is that statistics...
There is not a more contentious issue in fundraising out there than Direct Mail. There are camps that say you aren’t mailing enough, while there are...
Presumably, every charity out there has a raison d’être — a reason for being. (And the reason for being is never about raising money — that is merely...
A few weekends ago, it was a flurry of activity in our household — I chose to participate in the Manulife Ride for Heart cycle event...
In Joan Garry’s Guide to Nonprofit Leadership, she spends a lot of time talking about getting the instructions correctly before going out on the task of recruitment...
One of the recurring themes that I have written about is the notion of mining your database and focussing less on donor acquisition. I said less,...
The quick answer is 5 ft 10 in., but I jest. The fundraising legend himself, Jerry Panas. reported in 2017 “When Harvard did a study after their...