Jan
31
2020
Mass Emails (Inexpensive & Low Effort) = Spray & Pray
Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things...
Jan
24
2020
Generosity or Philanthropy
I have been reading Lynne Wester‘s book, T-Rexes and Kangaroos with great interest. It is an easy read and has some really profound thoughts on fundraising...
Jan
10
2020
We have now sunk below the Goldfish
So, I have adult ADHD. Actually, I probably have had ADHD my whole life, but just been officially diagnosed in the last while. While that may...
Jan
03
2020
The Psychology of Fundraising
People often ask me if I have a degree in business because I am a fundraiser. Well, I have a degree in Statistics with a minor...
Dec
13
2019
Since it’s Almost December 31…
I wrote an article last year expressing my frustration with the barrage of email appeals that solely focussed on the calendar as a motivation to give....
Dec
06
2019
Doing More With Less
I have heard this so many times in my life as a fundraising professional that I want to throw up. To be honest, “doing more with...
Nov
29
2019
A Thankful Fundraiser’s Perspective
I am fully bloated and cannot look at another morsel of food (from yesterday’s festivities). But here I am sitting in front of my computer realizing...
Nov
22
2019
It’s that time of year — ensuring a successful hire
So many non-profits have a fiscal year-end of December 31. And with the new year comes a new budget. And in turn, that comes with new...
Nov
15
2019
Showing the True Cost of Events
I have long had a love/hate relationship with events. Perhaps it’s because of the inherent risk of running an event (you can potentially lose money), or...
Nov
08
2019
Giving Tuesday — Does it Work?
I should preface this article with the statement that the views contained herein are solely my own. Personally, I have huge issues with Giving Tuesday. I actually...