Jul
21
2017
Donor Fatigue — Fact or Fiction?
Donor fatigue has been defined as “a lessening of public willingness to respond generously to charitable appeals, resulting from the frequency of such appeals”. I think...
Jul
18
2017
Reverse Engineering a Campaign
There have been numerous times that I have been asked to come up with a campaign plan. The plan usually boils down to how are you...
Jul
14
2017
The only unique responses you will ever hear
Most people aren’t comfortable asking for money. As a matter of fact, the only people that are comfortable asking for money are our children! Most people’s...
Jun
23
2017
The “How” vs “Why” Debate
I touched on this subject in one of my earlier articles, but I think it is worth exploring a bit further. So many fundraisers focus on...
Jun
16
2017
Attitude always pays off when hiring
I have a secret to share with you readers — fundraising isn’t that difficult to execute. Don’t tell my employer! The technical skills that are needed can be...
Jun
09
2017
Urgency drives fundraising.
There was not any more money in the world the day before Hurricane Katrina than there was the day after Hurricane Katrina. Yet tens of millions...
Jun
02
2017
The Top 10 Myths About Fundraising (or Fundraisers) Part 10
Most donors are businesses. This is a pretty big falsehood. But let me clarify by defining (in my mind) what a business is (or isn’t) —...
May
26
2017
The Top 10 Myths About Fundraising Part 9
Introducing donors to other charities will hurt my fundraising efforts for my own charity. For those folks that know me well, they also know that I...
May
12
2017
The Top 10 Myths About Fundraising Part 8
Fundraising is the same as sales. This is a common misconception. While it is true that there are a lot of similarities between fundraising and sales,...
May
05
2017
The Top 10 Myths About Fundraising Part 7
Fundraising is a dirty word. I came across a quote once that read “Fundraising is the noble art of teaching people the pleasure of giving”. That...