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8 Mistakes that Hurt Fundraising

Everybody makes fundraising mistakes. Hopefully, everybody learns from their mistakes. But, wouldn’t it be nice if we could learn from others’ mistakes without having to endure the error ourselves? Here are eight fundamental fundraising mistakes: 1: Treating Donors as ATM’s This is my number one pet peeve and I have written many articles about...

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Who is the Superhero Today?

Almost twenty years ago saw the birth of the comic-book-turn-to-movie phenomena. Storytelling went from comics to the big screen. Marvel Comics was at the forefront of this movement. And with all of those movies, who was the one constant? Stan Lee, who passed away November 12th at the ripe old age of 95. Stan...

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Is Using a Sad Photo Manipulative?

I have spent many blogs writing about emotions — how you need to have emotion in your case, your direct mail letters, and your canvasses. I have written about what part of your brain lights up when dealing with emotional issues and that donating is indeed an emotional exercise. But, are using emotions manipulative?...

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Lead with emotions

Fundraising is an activity full of emotions. So many folks out there focus on the cerebral — tax benefits, mechanics of donating, etc. To put it bluntly, they are missing the boat. Or more precisely, they haven’t even boarded the boat for the journey. As Tom Ahern puts it “In fundraising, it goes something like...

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