Episode 82 Episode 82 of Tales From the Trenches Tuesdays again features Aimée Lindenberger, a veteran of 20-plus years of marketing and communications experience. She is also one...
As a fundraiser, I have learned that asking for money is an art form. It requires a delicate balance of strategy, preparation, and understanding of the...
There is a lot of movement out there in the fundraising world. Some have left the profession, while others have entered the profession. I have been...
I have heard many fundraising stories in my 25-plus years as a fundraiser. And, I have seen a lot of things —unfortunately, I cannot unsee some...
COVID-19 has really taken a toll on good stewardship. Donor receptions, tours, and in-person briefings have been put on pause out of an abundance of caution....
There is always this push/pull dichotomy between donor acquisition and donor upgrade. Above all, a fundraiser’s efforts should be precise and fruitful — the spray and...
I should preface this article with the statement that the views contained herein are solely my own. Personally, I have huge issues with Giving Tuesday. I actually...
I admit that I am not a marketer. (I happen to have worked alongside great marketers, however.) Marketing is a highly-honed skill set that often works...
Sometimes the way fundraising activity is managed by a charity can be cutthroat. Especially in bigger fundraising shops. Far too often, there is a sense of...
This is truly a pet peeve of mine. I received no less than 22 emails from various charities (local, national and international) in the last 10...