Jan
31
2020
Mass Emails (Inexpensive & Low Effort) = Spray & Pray
Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things...
relationship
Nov
22
2019
It’s that time of year — ensuring a successful hire
So many non-profits have a fiscal year-end of December 31. And with the new year comes a new budget. And in turn, that comes with new...
Mar
22
2019
Who should be Driving Fundraising?
I have stated many times before that I am a huge fan of Jason Lewis. He is really making some of us stop and think about how...
Feb
15
2019
Never Ask for Feedback you don’t Want to Hear
So many of us ask people a myriad of questions in the form of feedback, every day without actually realizing the implications. It has become almost...
Jan
18
2019
Pick up the Phone and MAKE THE CALL
So much has changed in the almost 25-years since I entered this profession. My first campaign had pledge forms filed on index cards and we were...
Nov
09
2018
The relationship needs to change
For as long as I have been a fundraiser, Direct Mail has always been toted as the holy grail — where the most number of donors...
Nov
02
2018
The Primark Approach
Jason Lewis has a great book out there — the War for Fundraising Talent. It is a real eye-opener and I have learned quite a few new...
Feb
16
2018
The quality of a gift is directly related to the quality of the relationship between the solicitor and prospect
I have been asked so many times if I have a degree in business (arguably so that I can utilize the business acumen I acquired to...
Sep
15
2017
The elusive donor (or prospect)
Where are the donors and why are they hiding from us? There is a great theory that it is much better/easier to keep a customer than...