Episode 96
Episode 96 of Tales From the Trenches Tuesdays again features Aimée Lindenberger, a veteran of 20-plus years of marketing and communications experience. She is also one of the first in the world to earn a certificate in Philanthropic Psychology. She brings innovative approaches to charities across Canada, helping them engage supporters more deeply, especially in legacy giving which is her passion. Aimée is the author of “How to Talk About Legacy Giving“. She regularly contributes to the sector as a speaker and teacher. She has held leadership roles in the Canadian Association of Gift Planners and the Association of Fundraising Professionals.
We explore common misconceptions about fundraising careers, debunking the notion that only extroverts can thrive in the field. Aimée, a self-described introvert who prefers writing to in-person interactions, emphasizes that the fundraising world needs diverse skill sets—from meticulous data managers to compelling storytellers.
We also discuss how tax considerations, while important for high-net-worth donors with complex assets, aren’t typically the primary motivator for average legacy donors. Aimée also highlights the challenges faced by lay executors managing estates and the importance of clear communication when discussing planned gifts to avoid misunderstandings.
If you’re interested in making the world a better place, there’s room for you in fundraising. You can start from scratch. You can start and work your way up. And there’s room for people. I’m not an extrovert. I’m an introvert. I like writing more than I like in-person talking. And there’s room for everyone.
Aimée Lindenberger
Just click on the picture of Aimée below to hear the podcast.
L’chaim,
jack
