EPISODE 107
Episode 107 of Tales From the Trenches Tuesdays features Amanda Smith, a seasoned philanthropy leader with 20 years of experience in advancement services and strategic data management. Recognized in the Association of Healthcare Philanthropy’s 40 under 40, Amanda excels in leveraging data-driven strategies to drive philanthropic success, focusing on coaching fundraising teams and optimizing major gift strategies.
Amanda’s perspective on fundraising has evolved considerably. She’s become particularly thoughtful about the role of events in development work, viewing them as tools that must be used strategically. Her concern isn’t with events themselves, but with how organizations fail to leverage them effectively. Too often, nonprofits throw galas, runs, or golf tournaments without a strategic plan for converting participants into long-term donors.
Can you just take the time and develop some relationships with some key major donors? You’ll get the same return eventually that you would raise from the event.
What truly energizes Smith is major gift strategy. She loves the puzzle of identifying prospects and determining how to connect their capacity with organizational needs. Healthcare philanthropy requires educating potential donors. Their contributions go beyond basic medical bills to support innovation, scholarships for healthcare workers, and community health advancement.
Just click on the picture of Amanda below to hear a snippet of our conversation.
L’chaim,
jack
