Nov
08
2019
Giving Tuesday — Does it Work?
I should preface this article with the statement that the views contained herein are solely my own. Personally, I have huge issues with Giving Tuesday. I actually...
Nov
01
2019
It’s a Matter of Perspective
I came across this visual a while ago and it really resonated with me. It made me re-examine my perspective. Look at the image on the...
Oct
25
2019
What are we (Marketing) Asking for?
I admit that I am not a marketer. (I happen to have worked alongside great marketers, however.) Marketing is a highly-honed skill set that often works...
Oct
18
2019
A quick Primer on Legacy Giving Prospects
Legacy Giving is likely the single largest donation that an individual will donate in their lifetime. I purposely do not use the term “Planned Giving” because...
Oct
11
2019
Creative Recognition
In my 20-plus years of fundraising, I have never had a donor tell me that they were thanked too often. As a matter of fact, I...
Oct
04
2019
The 100th Article
It’s hard to believe that I have hit this milestone. One hundred articles. (I’m not counting the couple of times that I say ‘no article’.) Thank...
Sep
27
2019
Smart People Say the Darndest Things
I have often heard cute/funny/interesting quips about fundraising (and life in general). For some odd reason, I have been writing some of these down (electronically) and...
Sep
20
2019
How Much to Ask For?
This is probably the most complicated question out there for fundraisers. How much to ask for is almost like a budget — odds are better than...
Sep
13
2019
What if customers controlled their own data?
This is really a fascinating question. We all know (at least in Canada) that a customer (donor) has the legal right to look at the data...
Sep
06
2019
Data — What is it Good for?
Edwin Starr wrote the song “War (What is it good for)” which included the answer — “Absolutely Nothing”. So, I won’t regale you with my singing,...