Jan
31
2020
Mass Emails (Inexpensive & Low Effort) = Spray & Pray
Despite what some people will tell you, fundraising isn’t easy — if it was everyone would be doing it! (It’s human nature to do certain things...
Prospects and Donors
Jan
24
2020
Generosity or Philanthropy
I have been reading Lynne Wester‘s book, T-Rexes and Kangaroos with great interest. It is an easy read and has some really profound thoughts on fundraising...
Jan
10
2020
We have now sunk below the Goldfish
So, I have adult ADHD. Actually, I probably have had ADHD my whole life, but just been officially diagnosed in the last while. While that may...
Jan
03
2020
The Psychology of Fundraising
People often ask me if I have a degree in business because I am a fundraiser. Well, I have a degree in Statistics with a minor...
Oct
25
2019
What are we (Marketing) Asking for?
I admit that I am not a marketer. (I happen to have worked alongside great marketers, however.) Marketing is a highly-honed skill set that often works...
Oct
18
2019
A quick Primer on Legacy Giving Prospects
Legacy Giving is likely the single largest donation that an individual will donate in their lifetime. I purposely do not use the term “Planned Giving” because...
Sep
13
2019
What if customers controlled their own data?
This is really a fascinating question. We all know (at least in Canada) that a customer (donor) has the legal right to look at the data...
Jun
21
2019
Hurry up and Wait……. Really?
Sometimes the way fundraising activity is managed by a charity can be cutthroat. Especially in bigger fundraising shops. Far too often, there is a sense of...
Jun
07
2019
Facts About Stewardship
What separates good charities from great charities? Many things, from mission to staff; from culture to corporate relationships. Some of these are controllable, while others aren’t....
Mar
15
2019
Do Donor Societies/Giving Clubs Work?
Giving Clubs/Donor Societies have been around as long as fundraising has been around. It is a proven way to steward donors, as well as create/confirm loyalty...