Oct
25
2019
What are we (Marketing) Asking for?
I admit that I am not a marketer. (I happen to have worked alongside great marketers, however.) Marketing is a highly-honed skill set that often works...
Prospects and Donors
Oct
18
2019
A quick Primer on Legacy Giving Prospects
Legacy Giving is likely the single largest donation that an individual will donate in their lifetime. I purposely do not use the term “Planned Giving” because...
Sep
13
2019
What if customers controlled their own data?
This is really a fascinating question. We all know (at least in Canada) that a customer (donor) has the legal right to look at the data...
Jun
21
2019
Hurry up and Wait……. Really?
Sometimes the way fundraising activity is managed by a charity can be cutthroat. Especially in bigger fundraising shops. Far too often, there is a sense of...
Jun
07
2019
Facts About Stewardship
What separates good charities from great charities? Many things, from mission to staff; from culture to corporate relationships. Some of these are controllable, while others aren’t....
Mar
15
2019
Do Donor Societies/Giving Clubs Work?
Giving Clubs/Donor Societies have been around as long as fundraising has been around. It is a proven way to steward donors, as well as create/confirm loyalty...
Mar
01
2019
What to do With In-Memoriam/In Honor Donors
I admit it. I read the obituaries daily. First, I check to see if my name is there. If it isn’t, I go to work. Seriously...
Nov
16
2018
Who is the Superhero Today?
Almost twenty years ago saw the birth of the comic-book-turn-to-movie phenomena. Storytelling went from comics to the big screen. Marvel Comics was at the forefront of...
Nov
09
2018
The relationship needs to change
For as long as I have been a fundraiser, Direct Mail has always been toted as the holy grail — where the most number of donors...
Sep
07
2018
Vendors Often Make Great Supporters
Far too often, fundraisers overlook some of their strongest supporters —- their vendors. In most non-profits, the single largest expense is salaries. But after that, many...