Apr
09
2021
Calling out Bad Fundraising
Perhaps it has been the fact that we are into year two of this crazy pandemic. Maybe it is because I have seen many charitable organizations...
marketing
Dec
11
2020
Budget for 2021 — an Educated Guess
Many charitable organizations have a fiscal year-end of December 31. To say that 2020 has been a year of unpredictability and uncharted territory is an understatement....
Sep
25
2020
Recommended Reading
I have to admit that I wasn’t always a reader. Perhaps it was my ADHD, but I couldn’t wrap my head around the concept of staring...
Jul
03
2020
8 Mistakes that Hurt Fundraising
Everybody makes fundraising mistakes. Hopefully, everybody learns from their mistakes. But, wouldn’t it be nice if we could learn from others’ mistakes without having to endure...
Oct
25
2019
What are we (Marketing) Asking for?
I admit that I am not a marketer. (I happen to have worked alongside great marketers, however.) Marketing is a highly-honed skill set that often works...
Jul
27
2018
Is Using a Sad Photo Manipulative?
I have spent many blogs writing about emotions — how you need to have emotion in your case, your direct mail letters, and your canvasses. I...